Guest Post: Enticing The Guests To Stay

Enticing the Guests To Stay

By: Bobbi Klein

(Photo by: Diana Elizabeth, Event Planned by Princess’ mother, Nicole)

It’s our job as event planners and designers to produce an event that is both to the client’s liking and attracting to the guests. Many times we believe that our clients are the only people that we should be worried about; however, the guests make the event a success. Have you ever been to an event with a high percentage of invited guests? How did you think of the event? It probably was a success.

How about the opposite situation? I’m sure you have been to an event too that had a low percentage of guests in attendance. What were your thoughts about that event?

See how the guests can affect the outcome of the event sometimes more than the client’s desires.

How can you accommodate both the clients and the guests at your next event?

It’s pretty easy actually. Just tell your story.

We hear about storytelling all over various industries outside of writing lately from marketing, branding, sales, teaching, and now it has arrived to events.

We are conditioned to relate to stories from the way we learn since we were young children. Everything was told to us as a story. This is the key to having success not only in event planning but also in life. If you can make your event tell a story, it will take off and no one will want to leave.

Storytelling your event starts with meeting your clients. Find out what the event is going to be. The theme of the event here can spur your story. With the theme, find a way to tell the story. This is not going to be action items of what to include as the details of your event, but three main points that move your story along.

For instance, let’s say that our client wants to have an extravagant princess birthday party  for her daughter who is turning 5 years old.

The theme is princesses.

Three Main Points:

·       Welcome to the Castle

o   This can be an interesting way to greet the guests upon arrival. Make everyone feel like they belong to the royal family.

·       A Royal Ball

o   This is every girl’s dream to be part of a royal ball dancing the afternoon away with great music and possibly her prince charming.

·       Cake and Presents

o   Children love opening their presents that they receive and showing them to their guests. Make it an enjoyable experience for all, and as the birthday girl is opening her gifts, have the royal court hand out a gift to each of the children for coming.

Once you have the main points decided as to what is going to happen at the event, then it’s time to add the details to make the event flow. From colors to party favors to the music, these are the finishing touches that will set your event a part form the rest.

The guests will love the event and will stay to the very end.  Guaranteed!

What story are you going to tell at your next event?

Bobbi Klein (@bobbiklein) is the CEO of Splendore, an au courant marketing firm specializing in event experiential marketing and event services. Sign up for her newsletter today! 


Thank you to Bobbi for writing this wonderful post for KG Style Designs. 

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